| Week | Date | Topic | Readings | Assignments Due |
|---|---|---|---|---|
| 1 | Mon, Jan 19 | Introduction & Marketing Fundamentals | Chapter 1: Marketing in a Changing World | - |
| 1 | Wed, Jan 21 | The Marketing Environment | Chapter 2: Strategic Planning | - |
| 2 | Mon, Jan 26 | Consumer Behavior | Chapter 3: Consumer Markets | Quiz 1 |
| 2 | Wed, Jan 28 | Market Research | Chapter 4: Marketing Information | - |