Course Description
A comprehensive introduction to the principles of marketing, including market research, consumer behavior, branding, and the marketing mix.
Meeting Schedule
Monday
10:00 AM - 11:20 AMWednesday
10:00 AM - 11:20 AMTerm Dates
January 19, 2026 – May 15, 2026
Exceptions
Mar 9
Mar 11
Additional Dates
Feb 13
2:00 PM - 3:30 PMInstructor Info
Dr. Sarah Mitchell
s.mitchell@university.edu
Tuesdays & Thursdays, 2:00 PM - 4:00 PM