Monday, January 19th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 1 | Participation | Syllabus Agreement | Kotler Ch. 1: Marketing in a Changing World | 5 | Jan 19, 2026at 11:59 PM |
Wednesday, January 21st, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 1 | Participation | Personal Branding Intro | Kotler Ch. 2: Strategic Planning | 10 | Jan 21, 2026at 11:59 PM |
Monday, January 26th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 2 | Quiz | Quiz 1: Fundamentals | Kotler Ch. 3: The Marketing Environment | 20 | Jan 26, 2026at 10:00 AM |
Wednesday, January 28th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 2 | Homework | Consumer Observation Journal | Kotler Ch. 5: Consumer Behavior | 30 | Jan 28, 2026at 11:59 PM |
Monday, February 2nd, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 3 | Homework | B2B vs B2C Analysis | Kotler Ch. 6: Business Markets | 25 | Feb 2, 2026at 11:59 PM |
Wednesday, February 4th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 3 | Homework | Segmentation Worksheet | Kotler Ch. 7: Segmentation & Targeting | 20 | Feb 4, 2026at 11:59 PM |
Monday, February 9th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 4 | Project | Brand Audit: Part 1 | Kotler Ch. 8: Brand Strategy | 50 | Feb 9, 2026at 5:00 PM |
Wednesday, February 11th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 4 | Project | Mid-Term Project Proposal | Kotler Ch. 9: PLC & Innovation | 25 | Feb 11, 2026 |
Friday, February 13th, 2026
Nothing scheduled this day
Monday, February 16th, 2026
| Week | Category | Topic | Readings | Points | Deadline | Action |
|---|---|---|---|---|---|---|
| 5 | Lecture | Pricing Strategies | Kotler Ch. 10: Pricing | - | Feb 16, 2026 |
Wednesday, February 18th, 2026
Nothing scheduled this day
Monday, February 23rd, 2026
Nothing scheduled this day
Wednesday, February 25th, 2026
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Monday, March 2nd, 2026
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Wednesday, March 4th, 2026
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Monday, March 16th, 2026
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Wednesday, March 18th, 2026
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Monday, March 23rd, 2026
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Wednesday, March 25th, 2026
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Monday, March 30th, 2026
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Wednesday, April 1st, 2026
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Monday, April 6th, 2026
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Wednesday, April 8th, 2026
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Monday, April 13th, 2026
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Wednesday, April 15th, 2026
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Monday, April 20th, 2026
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Wednesday, April 22nd, 2026
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Monday, April 27th, 2026
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Wednesday, April 29th, 2026
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Monday, May 4th, 2026
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Wednesday, May 6th, 2026
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Monday, May 11th, 2026
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Wednesday, May 13th, 2026
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